Creating content that feels authentic, visually engaging, and culturally relevant — helping brands build meaningful online communities.
Four disciplines, one voice.
Strategy through delivery — most engagements draw from two or three columns at once.
Two clients, kept close.
A short roster, on purpose — every engagement scoped and held to the same standard.
Developed a social campaign for the Cowgirl Camo launch — built on audience, anticipation, visual storytelling and community engagement across all social platforms. The rose arrives through styling: pink boots, pink lettering on camo.
A single, tightly scoped engagement — the St. Patrick's Day campaign: promotional graphics, event branding and merchandise concepts for one loud weekend.
Hi, I'm Lexi — content that feels personal, editorial, and culturally on-time.
I'm a social media marketing specialist and content creator out of Delray Beach, Florida — a 2026 Florida Atlantic University marketing graduate who builds audiences the organic way: taste first, trends second, and a community that shows up because the content earned it.
Bachelor of Business Administration in Marketing · Boca Raton, Florida
Associate of Arts · Boca Raton, Florida
Currently taking on select clients. A few lines about what you're building is enough — every note gets a personal reply.
She's Country
She's Country is a Nashville-born country fashion label — cowgirl camo, white camo, hoodies and hats — with a community that buys the lifestyle, not just the drop. The studio runs its social presence end to end: campaign concepts, drop coverage, on-set UGC and a feed that carries the brand's dust-and-denim warmth from camera to cart.
The Cowgirl Camo launch is the reference campaign — built on audience, anticipation, visual storytelling and community engagement across all social platforms. The rose arrives through styling: pink boots, pink lettering on camo.
Expanded reach to new audiences beyond existing followers.
Higher interactions, saves, shares, and content discovery.
Content supported product launches and boosted online sales.
Campaign figures cited exactly as measured; never rounded up.
Frames from the brand's campaign world — drop campaign selects or Instagram exports onto any tile to replace it.
@lexithailer
Before the studio ran brand feeds, it built one of its own. Lexi's personal TikTok is the standing proof — 3.86 million views in one 90-day window, built through organic reach and audience connection, with 94.5% of views arriving from people who didn't follow her yet.
The same instincts now run client accounts: content the For You page picks up on its own, and an audience that stays for the person behind it.
Views split 5.5% followers / 94.5% non-followers — the feed finds new people first.
Built through organic reach and audience connection — no paid amplification. Figures cited exactly as measured; never rounded up.